Positioning itself to welcome tourists from new markets
Since August 2014, L’Aventure du Sucre has made available, for its Russian, Chinese, Spanish, Italian and German visitors, an audio guide in the form of a smart app, downloadable on to mobile phones and tablets, so that they can find out more about what the Museum offers.
Based on the same model as the audio guides to such major heritage sites as the Jacquemard André Museum in Paris, the Ephrusi de Rothschild Villa and Gardens on the Côte d’Azur, the Castle and Carrieres de Lumières in Beaux de Provence, and the Roman theatre in Orange, the app took more than a year to develop. It aims to enhance the experience of visitors to the site who speak one of the five languages. The smart app includes a summary of the main subjects the Museum covers, details of the special sugars and run tastings in the Village Boutik, and about Le Fangourin Restaurant. “Our information panels are all in French and English so we wanted to make the tour easily accessible to a wider public, particularly the growing numbers of Russian and Chinese tourists coming to Mauritius,” explains Kervina Jeewooth, L’Aventure du Sucre’s Communications Manager. “Our Chinese visitors are particularly keen on history and anecdotes about industry, and we can now enable them to go round the Museum more easily without needing to resort to a guide.”
This kind of mobile app combine the benefits of a tourist brochure giving information about opening hours, admission fees and geographical location with the functions of an audio guide providing comments, explanations and illustrations.
It’s simple to access. On arrival at the Museum, visitors can connect to Wi-Fi and download the app from the Apple or Google Play stores. Throughout the tour, signs indicate points of interest.
It has all meant that L’Aventure du Sucre can now provide visitors from the new markets it is targeting with the latest technological support.